Embedded growth execution for established businesses that have a strategy and need someone to run with it.
Who We Work With
Is this you?
01
You have the strategy. Not the capacity.
Sound familiar?
You know what needs to happen. You have a plan. What you don't have is the execution capacity to push every growth priority forward at the same time.
02
You're juggling too much to move fast enough.
Sound familiar?
BD, partnerships, outreach, operations — the priorities are real and they're piling up. You need someone who can take ownership and move without being managed.
03
The opportunities are there. You need someone to run them.
Sound familiar?
Pipeline, partnerships, new markets, membership growth — the work exists. Executing it at the level your stage demands is the gap.
04
You need a partner, not a consultant.
Sound familiar?
Not someone who hands over a deck and disappears. Someone who gets embedded, learns the business fast, and builds growth alongside you.
Engagements
Three ways to work together.
Every engagement is scoped individually around a specific business objective. We work with a small number of clients at a time.
Engagements are discussed on a discovery call. Apply to start the process.
Start Here
Roadmap
For teams that need clarity before committing to a full engagement.
Deep diagnosis, market mapping, competitive analysis, and a sequenced business development roadmap you can execute. Delivered in 4–6 weeks.
Defined Scope
Initiative
For teams with one specific objective they need to move on now.
Research, strategy, outreach, introductions, and execution aligned to a single outcome. Clear start, clear finish, clear deliverables.
Ongoing
Partner
For leadership teams managing multiple business development priorities across a growth period.
Monthly strategy, active execution, and relationship development across key initiatives. The work compounds over time.
Let's talk —
Built around the outcome.Begin with an application.
Now booking for July 2026
How We Work Together
Services
Every engagement is built around a specific objective — market entry, pipeline development, partnership activation, category presence. The scope follows the problem.
We work with a small number of clients at a time. Engagements are tailored individually and discussed on a discovery call.
How We Work
Four phases. Every time.
The depth of each phase varies by scope and objective. The sequence never does. Every engagement moves through audit, prioritization, execution, and expansion — in that order.
01
Audit
Phase 01
Audit
We come in, learn the business, and review what's already in place. Market mapping, gap identification, competitive landscape. We build the full picture before we build the motion.
02
Prioritize
Phase 02
Prioritize
We align on the single highest-leverage growth priority. Not everything at once. The one initiative that creates the fastest traction — and focus everything there first.
03
Execute
Phase 03
Execute
Introductions, outreach, partnerships, systems, operations, contracts. We don't advise from the sideline. We get in and move across whatever levers the growth requires.
04
Expand
Phase 04
Expand
We build on what's working. Introduce the next priority. Iterate based on traction. The work compounds — relationships, pipeline, and market presence grow over time.
Engagements
Choose Your Engagement
Start Here
Roadmap
For teams that need clarity before committing to a full engagement.
A focused diagnosis of where your business is, where it needs to go, and exactly how to get there. We map the market, identify the gaps, analyze the competition, and deliver a sequenced business development roadmap you can execute.
What's included
Business and positioning diagnosis
Competitive landscape analysis
Market and ecosystem mapping
Gap and opportunity identification
Sequenced business development roadmap with priorities and milestones
Handoff session to walk through findings
One-time engagement. Delivered in 4–6 weeks. Pricing discussed on a call. Credit applicable toward an Initiative or Partner engagement within 30 days.
Defined Scope
Initiative
For teams with one specific objective they need to move on now.
A focused engagement built around one business objective with a clear start and finish. We research, build the strategy, execute the outreach, make the introductions, and manage the process through to a defined outcome.
What's included
Target account and contact mapping
Outreach strategy and messaging
Active outreach and introduction execution
Relationship development with key contacts
Weekly progress check-ins
End-of-engagement summary and next steps
Project-based engagement. 60–90 days. Pricing based on scope and discussed on a call.
Ongoing
Partner
For leadership teams managing multiple business development priorities across a growth period.
An ongoing strategic business development partnership across multiple priorities. Monthly strategy, active execution, and relationship development. The work compounds — relationships, pipeline, and market presence build on each other over time.
What's included
Ongoing market intelligence and opportunity identification
Multi-priority business development execution
Ecosystem and relationship development
Cross-functional strategic support
Monthly written brief and progress update
Quarterly roadmap review and reprioritization
Retainer-based. 3-month minimum. Pricing based on scope and discussed on a call.
Not Sure?
Not sure where to start?
Most clients begin with a Roadmap engagement to define the objective and build the plan. From there, the right path becomes clear.
Built around the outcome.Begin with an application.
Now booking for July 2026
Founder
Angel YangThe Novus Group
Angel Yang is the founder of The Novus Group. She works with established businesses as a fractional growth partner — embedded, fast-moving, and operating across whatever growth levers the business needs.
Her background spans enterprise sales, market development, strategic partnerships, and operational execution across financial services, technology, hospitality, and startup ecosystems. Previous roles include Thomson Reuters, Refinitiv, and Expedia Group, with experience across North America and Asia-Pacific.
What makes the work different: Angel has built businesses end to end. Community from scratch. Membership programs with backend systems, marketing, sponsorship, and sales built in parallel. Contracts negotiated. Operations stood up. She doesn't hand off strategy — she gets in and executes it.
If you're here, you already have a plan. What you need is someone who can run with it.
The Novus Group · Fractional Growth Partner
Clients
Companies worked with.
Established businesses across industries, geographies, and growth stages.
Partnership strategy
Business development activation and ecosystem development
Market development and strategic partnerships
Built around the outcome.Begin with an application.
Now booking for July 2026
Work Together
Apply to Work Together
We review every application and respond within one business day. If there's a fit, we'll send you a link to schedule a discovery call.
Response Time
Within one business day
Discovery Call
20 minutes · No pitch. No pressure.
Currently Booking
July 2026
Email
angel@thenovusgrp.com
Tell us about your objective
The more specific you are, the better we can assess fit before the call.
We review every application personally. You'll hear back within one business day.
