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Strategic Business Development

You can't afford
stalled momentum.

Strategic business development and initiatives for founders, organizations, and growth-stage companies.

Who We Work With

Is this you?

01
You have the objective. Not the bandwidth.
Sound familiar?
You know what needs to happen. You don't have the internal capacity or external reach to execute it at the level your stage demands.
02
You're at a moment that can't wait.
Sound familiar?
A raise, a launch, a new market, a strategic shift. The window is open. The strategy and execution need to match the moment.
03
The gaps are there. You just can't see them yet.
Sound familiar?
Pipeline, partnerships, category presence — the opportunities exist. Finding them, connecting them, and closing them is the work.
04
You need someone in it with you.
Sound familiar?
Not a consultant who hands off a plan. A partner who's invested in where you end up — and grows with you to get there.
Engagements

Three ways
to work together.

Every engagement is scoped individually around a specific business objective. We work with a small number of clients at a time.

Engagements are discussed on a discovery call. Apply to start the process.

Start Here
Roadmap

For teams that need clarity before committing to a full engagement.

Deep diagnosis, market mapping, competitive analysis, and a sequenced business development roadmap you can execute. Delivered in 4–6 weeks.

One-time · 4–6 weeks
Defined Scope
Initiative

For teams with one specific objective they need to move on now.

Research, strategy, outreach, introductions, and execution aligned to a single outcome. Clear start, clear finish, clear deliverables.

Project-based · 60–90 days
Ongoing
Partner

For leadership teams managing multiple business development priorities across a growth period.

Monthly strategy, active execution, and relationship development across key initiatives. The work compounds over time.

Retainer · 3-month minimum

Let's talk —

Built around the outcome.Begin with an application.
Now booking for July 2026
How We Work Together

Services

Every engagement is built around a specific objective — market entry, pipeline development, partnership activation, category presence. The scope follows the problem.

We work with a small number of clients at a time. Engagements are tailored individually and discussed on a discovery call.

How We Work

Three phases.
Every time.

The depth of each phase varies by scope and objective. The sequence never does. Every engagement moves through diagnosis, strategy, and execution — in that order.

01
Diagnose
Phase 01
Diagnose
Market mapping, competitive analysis, gap identification. We build the picture before we build the motion. The strategy only works if the problem is understood.
02
Strategize
Phase 02
Strategize
Positioning, target mapping, outreach frameworks, partnership structures. Everything needed to create the right conditions for business to move — in the right sequence.
03
Execute
Phase 03
Execute
Introductions, active outreach, relationship management, accountability. We don't advise from the sideline. We stay in it and move alongside you.
Engagements

Choose Your Engagement

Start Here
Roadmap

For teams that need clarity before committing to a full engagement.

A focused diagnosis of where your business is, where it needs to go, and exactly how to get there. We map the market, identify the gaps, analyze the competition, and deliver a sequenced business development roadmap you can execute.

What's included
  • Business and positioning diagnosis
  • Competitive landscape analysis
  • Market and ecosystem mapping
  • Gap and opportunity identification
  • Sequenced business development roadmap with priorities and milestones
  • Handoff session to walk through findings
One-time engagement. Delivered in 4–6 weeks. Pricing discussed on a call. Credit applicable toward an Initiative or Partner engagement within 30 days.
Defined Scope
Initiative

For teams with one specific objective they need to move on now.

A focused engagement built around one business objective with a clear start and finish. We research, build the strategy, execute the outreach, make the introductions, and manage the process through to a defined outcome.

What's included
  • Target account and contact mapping
  • Outreach strategy and messaging
  • Active outreach and introduction execution
  • Relationship development with key contacts
  • Weekly progress check-ins
  • End-of-engagement summary and next steps
Project-based engagement. 60–90 days. Pricing based on scope and discussed on a call.
Ongoing
Partner

For leadership teams managing multiple business development priorities across a growth period.

An ongoing strategic business development partnership across multiple priorities. Monthly strategy, active execution, and relationship development. The work compounds — relationships, pipeline, and market presence build on each other over time.

What's included
  • Ongoing market intelligence and opportunity identification
  • Multi-priority business development execution
  • Ecosystem and relationship development
  • Cross-functional strategic support
  • Monthly written brief and progress update
  • Quarterly roadmap review and reprioritization
Retainer-based. 3-month minimum. Pricing based on scope and discussed on a call.
Not Sure?

Not sure
where to start?

Most clients begin with a Roadmap engagement to define the objective and build the plan. From there, the right path becomes clear.

Built around the outcome.Begin with an application.
Now booking for July 2026
Founder

Angel YangThe Novus Group

Angel Yang is the founder of The Novus Group, a strategic business development and growth initiatives partner for founders, organizations, and growth-stage companies.

Her background spans enterprise sales, market development, GTM strategy, and partnership development across financial services, technology, hospitality, and founder ecosystems. She has worked across North America and Asia-Pacific with companies including Thomson Reuters, Refinitiv, and Expedia Group.

But more than anything, Angel is known for connecting strategy, relationships, and execution in ways that create real business traction.

I'm selective about who I work with because the work demands it. I move fast, I push hard on the things that matter, and I bring a level of attention to every engagement that most engagements never receive. If you're here, you already understand why that matters.

Angel Yang
The Novus Group · Strategic Business Development
Clients

Companies
worked with.

Growth-stage companies across technology, AI, and business services.

UseAbe
Partnership strategy
Bold Branding Group
Business development activation and ecosystem development
Market development and strategic partnerships
Built around the outcome.Begin with an application.
Now booking for July 2026
Work Together

Apply to
Work Together

We review every application and respond within one business day. If there's a fit, we'll send you a link to schedule a discovery call.

Response Time
Within one business day
Discovery Call
20 minutes · No pitch. No pressure.
Currently Booking
July 2026
Email
angel@thenovusgrp.com
Tell us about your objective

The more specific you are, the better we can assess fit before the call.

We review every application personally. You'll hear back within one business day.